"Clients beg to pay me a premium for an earlier spot in my fully booked, multi 7-figure salon" ~Melanie Nickels

This 52 minute training about one of the skills that she teaches to her members is meant as an introduction to curly hair styling, The Curl Institute, and even to Melanie herself.

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"Curl By Individual Curl" –– just one of the exclusive skills taught within The Curl Institute Membership ($147/year)


"I've spent over 26 years behind the chair crafting and mastering a comprehensive curly hair cutting system that has helped me to raise my average per-client earnings to over $400, and to double- & triple-book over 40,000 customers in my career..."

... And I'd like to teach my system to you.

From The Desk Of Melanie Nickels
Naples, FL
November 2023






Dear Ambitious Stylist,

Imagine this for a moment: Your salon is bustling with activity. Your appointment book is overflowing with clients who are willing to pay a premium for an earlier spot. You're double- and triple-booked, generating an average of $400 per session, or more, and you're the go-to stylist for every curly-haired client in town. Incredible, right?

This is MY reality - every day. And this could be YOUR reality when you embrace the opportunity presented by The Curl Institute Membership.

In my 26-year career behind the chair, I've developed a comprehensive curly hair system designed to elevate your earnings and fill a substantial gap in the market. Let's explore some eye-opening statistics that underscore why specializing in curly and textured hair is a game-changer for stylists:

1. Supplying The Demand

Unprecendented Demand

Over 65% of the US population has textured hair, encompassing wavy, curly, or coily hair. This means that out of the 335.4 million people in the United States, a colossal 218 million of them have textured hair. The demand for specialized training in this field has never been more evident.
Over 65% of Americans have textured or curly hair

Training Gap

Most beauty schools overlook specialized training in curly and textured hair, leaving stylists ill-equipped to serve this expanding market.

Untapped Potential

Despite this high demand, countless individuals with textured hair struggle to find skilled, professionally-trained stylists who understand their unique needs. The Curl Institute is here to bridge this gap, offering training and certification for stylists to cater to these specific textured hair needs.
there are 45,000 curly and textured hair people to every 1 trained curly hair stylist

Stylist Scarcity

According to a recent survey by the Professional Beauty Association, for every 45,000 individuals with textured hair, there's only one professionally trained curly stylist capable of styling their locks.

Imagine being that ONE specialist, serving at least 45,000 eager clients. The Curl Institute's mission is to eradicate this disparity and empower stylists to serve the vastly underserved curly hair market in the United States.

You could be like Taylor Swift on the "Eras" tour...

(Only instead of 45,000 Swifties in the audience, it would be curlies. And instead of Taylor, it would be you)
Taylor Swift rocking out the stadium on stage

2. The Pathway To Profits

Profitable Business

Specializing in textured hair makes business sense. Textured-haired consumers spend considerably more than their straight-haired counterparts, an average of $205 a year versus $130 a year, according to the most recent industry data.

Willingness to Invest

Women with textured hair are willing to invest in quality products and services. An impressive 63% of curly consumers are willing to spend $25 or more on a single product. Also, 91% of all textured-haired customers are happy to invest $10 or more on a single hair product.
LONDON, ENGLAND - NOVEMBER 23: Naomi Campbell attends the British Fashion Awards 2015 at London Coliseum on November 23, 2015 in London, England. (Photo by Anthony Harvey/Getty Images)
LONDON, ENGLAND - NOVEMBER 23: Naomi Campbell attends the British Fashion Awards 2015 at London Coliseum on November 23, 2015 in London, England. (Photo by Anthony Harvey/Getty Images)

Access Elite Prospects

The modeling industry recognizes the importance of hair expertise. However, models with textured hair (including women of color) may miss out on opportunities if their stylists can't handle their unique locks.

Bethann Hardison, one of the pioneering women of color models says, "Often girls didn't get the job if there was difficulty for the technician to actually do their hair."

Specialized training is not only a lucrative opportunity but also a path to becoming a sought-after stylist in high-demand industries like modeling.

The message is clear: there is a substantial demand for skilled stylists who can cater to textured hair.

The market is booming, clients are eager, and The Curl Institute is here to guide you toward unprecedented success.

Step into this thriving industry by joining The Curl Institute. For just $147 a year, you gain access to comprehensive training and certification in the art of curly and textured hair care. With our system, I've consistently boosted my per-client earnings to over $400 and double- & triple-booked over 40,000 clients.

Now, it's your turn.

As a member of The Curl Institute, you'll unlock:

In-depth training on the nuances of curly and textured hair.

A chance for a prestigious certification that sets you apart.

A supportive community of like-minded professionals.

Marketing and business support to attract and retain loyal clients.

Don't let the opportunity slip through your fingers. Embrace the textured hair revolution and provide exceptional service to millions of clients who are eagerly waiting for your expertise.

Seize your opportunity today! Click the blue button below to enroll in the membership and access our exclusive training. It's only $147.

Specialize in curly and textured hair, and watch your career skyrocket. The demand is real, the clients are waiting, and The Curl Institute is your ticket to unrivaled success.

Yours in Excellence and Prosperity,

Melanie Nickels
The Curl Institute
Raw Curls PRO Graduate with Certificate