Diego's Most Recommended
WordPress Content Management
Siteground Web Hosting
Drip Email Marketing
Google G-Suite (Formerly Google Apps)
Microsoft Office 365 for Business
Acuity Scheduling App
WP Speed Secrets Online Course
These are some of the greatest books that an Enlightened Entrepreneur would need to expand, scale and accelerate their business and their personal influence.
Marketing / Psychology
Contagious: Why Things Catch On, by Jonah Berger - With the advent of the internet, the ubiquity of smart devices, social media, and the ease of entering the marketplace, it's essential to understand how to make your message stand out amongst the noise. This fascinating book dives into -- and even codifies -- what it takes to "Go Viral" in today's marketplace.
The 10X Rule, by Grant Cardone - While most people take minimal action to meet goals, Grant Cardone creates a solid case for increasing both our goals and our requisite efforts by at least 10X to accomplish all of those things that we never thought possible.
Bridges out of Poverty, by Ruby K Payne, Philip E. DeVol, and Terie Dreussi Smith - Unlike most other books that will be recommended on this page, Bridges out of Poverty is actually written with the sole purpose of reducing and possibly even eliminating poverty from the earth. Based on many years of peer-reviewed scientific studies, this easy to read book helps Enlightened Entrepreneurs to identify and understand the real BARRIERS to overcoming poverty, as well as the BRIDGES that we can build to create lasting change. A MUST READ.
Economic Theory (Business Friendly)
Economics in One Lesson, by Henry Hazlitt - Foreword written by Steve Forbes, this PRIMER in Laissez Faire economic theory is at once, easy to read, easy to understand, easy to teach, and hard-hitting and eye-opening. In order to build change as an Enlightened Entrepreneur, it's important to understand the economic effects of rules and regulations on innovation, revenue, and the economy.